We at Kramate believe in segmenting the market and Audience based on some prime and crucial factors. A clear Segmentation strategy is the key to developing successful targeted Marketing strategies.
The following segments are taken into consideration:
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a) Purchase Stage:
Current customers can be broadly classified into following three categories i.e.  a New Buyers, Repeated Buyers and Inactive Buyers. Different marketing Strategies should be directed at these different Categories. Repeated  Buyers should be rewarded with referral rewards. New buyers should be converted into repeat buyers with Social incentives and inactive buyers should be incentivized.
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2) Based on Demographic:
Audiences across the geographies differ based on demographics. Marketing strategies should be visualized and executed keeping these demographics in mind. For example different age group of audience show inclination towards specific Site based on their choice. For example Instagram's top demographic is aged 18-29,While Pinterest attracts an older crowd aged 25-34. So if someone tries to market a teen based clothing on Pinterest, it will generate a Lukewarm response.Social campaign must be smarter keeping into consideration the target Audience present on the intended place.
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3) By interests:
We at Kramate believe in Analyzing the Social Data of Audiences to gain some key insights pertaining to their behavior, likes and Dislikes etc. For example there can be a common trait among the Audience for a specific Product line. Like they might have some inclination towards Music, Sports etc. and frequent those websites. This information can be leveraged to drive highly qualified traffic.
So in a nutshell, some peculiar trend/Behavior gets unlocked, which leads to higher conversion.