Marketing is the process of planning and executing the development, pricing, promotion and distribution of products and services to targeted customers. Using this standard everyone in your organization is ultimately involved in marketing in some way, not just some narrowly defined "marketing department."
Marketing-oriented organizations focus like a laser beam on customer needs and wants. They anticipate demand. They enlarge demand through promotions and advertising. Then they satisfy that demand.
Print marketing can be effectively applied to all areas of business. Whether you need to increase direct sales, launch a new product, open a new store, draw attention to a promotion, unveil a member-get-member referral scheme or drive traffic to online and offline stores, we have the print marketing ideas to help.