Texture, Color and Shape are intuitive and Powerful Design elements that can be used Strategically to guide Viewer's eyes and Add Visual Interest.
In a way, all of these design elements Serve as the Building blocks of a composition.
The main reasons for these design elements getting used extensively by Designer fraternity are as below:
a) To call attention to important Text Information.
b) To create Visual Appeal.
c) To categorize the Marketing message and its Perception.
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Importance of Color in Design:
‍Color is Paramount. Color creates specific moods, atmospheres, channels emotions and each shade has certain specific connotations associated with it. In a Nutshell, Color can either Make or Break the Design totally.
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Importance of Shape in Design:
‍Usually Geometric Shapes and Organic shapes are taken into Consideration for Visual Design.Organic Shapes epitomizes nature and shapes inspired by the Natural environment.Used in Art and design to evoke free flowing and spirited feelings.Geometric Shapes are more fixed and rigid and often used to symbolize Man made environment such as Sky Scrapers and Roads.Geometric shapes usually enliven the feeling of Stability and Structure.
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Importance of Texture:
‍Texture in Design is reminiscent of Physical feel of an art work. It can be achieved either through Paints and also by the surface it is applied to whether Canvas, fiber, paper or timber. Texture can also be Illusion when it gives the impression of texture when the Surface is smooth.Motion design impact of audience Motion graphics has already been declared as the Future of Marketing by Many Industry insiders due to its enormous potential.
Also being accessible and more visual, they are more preferred over the Text Infographics by the Audience.Also with the Current prediction of Cisco that 80 percent of all Traffic will be video, therefore the Potential market/audience for Motion Infographics is huge.Also the relevant audience for most of the Internet based content is shown an inclination towards the same being more accessible than Visual.
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Impact on Audience:
‍An innovative and Creative Motion content creates a Distinct Brand association. With Motion graphics, there are limitless ways to incorporate brand into content. Ultimately it leads to Conversions.A truly riveting and engaging narrative gets formed with the Audience through every aspect of brand message through info-Graphic content. Motion info-Graphics can truly evoke emotion in Marketing which impacts Audience Decision making.
Also with the Attention span of Audience getting Shorter, a motion design is far more hard hitting than a 1000 words blog.Also the fact that Audiences can Share and engage more with Video graphics than Blog post or Photos, makes it an intuitive medium which is still not very much tapped.
For example - Facebook videos have 135 percent more Organic Reach, Retention and Engagement than their Image Counterparts.Motion Graphics enable to Distill down Complex data into bigger-picture stories and insights that people can understand and apply to their own lives. Inspecting charts and Infographics actually builds a strong rapport and conviction. In the Current media landscape, audience desires more facts than Conjecture, Data over Opinion. This is seamlessly leveraged in Motion graphics.Audiences prefer Motion graphics because watching videos is an inherently Passive experience that requires little investment rather than shifting through a 1500 word article.Last but not the Least, Motion graphics Content has proven time and again to Successfully drive Conversions.
Whether it’s an explainer video, a social video or even a presentation, embedding motion graphics content onto website has been proven by Research stalwarts to increase the Chance of a front page Google result by 53 times, and shown to double click through rates when utilized in Marketing campaign.In a Nutshell, It can be inferred clearly that Motion graphics Conversion Rates outperform other Marketing Content.